Levi's Winter 2003 Campaign
		Here a translation of the slogan of the new Argentinean Levi's campaign: "Back to basics is, above all, returning to our ORIGINS. It's looking into the future without forgetting our own roots and that past full of icons we all have deep inside, our friends, our pets, our games, nature, family, all elements that are now recovering its great importance in a world whose rhythm grows more and more vertiginous and individualist, and which often eclipses the essential. The essence is in the ORIGINS. On the 150 anniversary of Levi'sŪ birth, why not a return to the ORIGINAL. HOW CAN WE GO BACK TO BASICS? Coming back to our roots". Afterwards, you'll find a link to the Internet site (in spanish), with info and photos: Link: http://www.levi.com.ar/index-flash.html    April, 2003.