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‘Mommy lit’ takes a wry, irreverent look at motherhood.  Appeared in NEWSWEEK.
By Peg Tyre
When novelist Jane Green began writing her latest
book, she realized it was time for something new. After turning out three
successful girl-dates-boy stories in four years—“Straight Talking,”
“Jemima J” and “Mr. Maybe”—Green’s life had changed.
NO LONGER A single career girl in the Big City, Green had moved to
the suburbs with her husband and two children. “I realized there were only
so many books I could write about the same topic,” says Green. So this
time her fictional alter egos are having children. The title of her new
book? “Babyville.”
Chick lit is growing up. In 1998 a wise-cracking, boy-crazy British
career girl named Bridget Jones took publishing by storm and spawned
dozens of imitators. Now a new breed of fictional heroine is bringing
Bridget’s wry humor and brutal candor not to dating but to motherhood;
publishers call the new genre “mommy lit.” So far this summer,
“Babyville,” Danielle Crittenden’s “Amanda Bright@Home” and Adele Parks’s
“Larger Than Life” have hit bookstores with the same candy-colored covers
as their chick-lit cousins. But unlike their childless sisters, these
heroines would pass up a Prada bag for a good night’s sleep and the
patience to sing yet another round of “Itsy Bitsy Spider.” Women have
always written about families, of course, but this new crop of books takes
an unflinching look at the ambivalence that goes along with motherhood
while still appealing to a mass audience. “Readers today know being a mom
is complicated,” says Deborah Birkett, who runs the three-year-old Web
site Chicklit.com. “They want to read something about it that isn’t pulp
romance but also isn’t ‘The Bell Jar’.”
For publishers, the evolution from dating tales to domestic
travails is only natural. After the success of Helen Fielding’s book,
Simon & Schuster, Kensington, Avon and Harlequin launched chick-lit
imprints of their own. Last year fictional heroine Kate Reddy became a
touchstone for weary working moms struggling to have it all. When “I Don’t
Know How She Does It” lingered on The New York Times best-seller list for
11 weeks, other publishers took note. “We realized that our audience was
maturing,” says Louise Burke, who heads S&S’s nine-month-old chick-lit
imprint, Downtown Press.
With nearly a dozen more mommy-lit books on the way, publishers
clearly think they’ve found a bright light in an otherwise grim sales
season. Across the board, hardcover sales are in a double-digit slump and
paperback sales are flat. But Bridget Mason, a fiction buyer for Borders,
says that mommy lit is selling well. “Once the genre gets more
established,” says Mason, “we think it will be huge.”
Readers accustomed to happy endings may find the unvarnished view
of modern motherhood a bit unsettling. Just like in life, the fictional
births are often followed by prolonged depressions, and the stresses of
child rearing can bring shaky marriages to an end. “Babyville” author
Green says honesty is important as long as her plots remain “escapist and
entertaining.” Other writers are more ambitious. In her seventh novel, “We
Need to Talk About Kevin,” author Lionel Shriver details every mother’s
nightmare: her protagonist’s firstborn turns out to be a Columbine-style
killer. The book has won raves from critics who’ve called it
“psychologically astute.” Others have hailed it as an underground feminist
hit.
Mommy-lit publishers say they’re gearing up to lead female readers
through divorce, menopause and the empty nest. Next year Downtown Press is
bringing out a book about four disgruntled middle-aged marrieds called
“Babes in Captivity.” But the publisher is also hoping to reinvigorate the
old chick-lit formula—this time with a big dose of testosterone. Next
summer they’ll begin publishing novels about ambitious young men searching
for Ms. Right. The name of this new line? They’re calling it “lad lit.”

August 4, 2003.
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