Miércoles 16 de Agosto de 2006, Ip nº 166

Young people turn off TV and discard newspapers to surf the net
Por Jane Martinson

It will come as no surprise to Charles Allen and other media executives, but young people are turning away from television, radio and newspapers to surf the web. A report by media regulator Ofcom found the average 16 to 24-year-old watched an hour's less TV a day than older viewers last year.
The biggest losers are the five main terrestrial channels as more people switch to digital: 58% of young people's TV viewing was of the five public service channels such as ITV1 last year, compared with 74% in 2001. The sharp fall contrasts with a less dramatic 10 percentage point decline among older people - from 80% to 70%. Young people spend on average 21 minutes more online per week, make seven more mobile phone calls and send 42 more text messages than older people. Broadband internet access is higher among young people, with total broadband connections up 63% to 9m.

Ed Richards, the watchdog's chief operating officer, said: "Our research reveals dramatic and accelerating changes across all communications industries."

Social networking sites such as MySpace and Bebo are used by more than 70% of young internet users, compared with 41% of other UK adult users. Most of them are downloading content on to mobile devices such as iPods or phones. 27% of young people said using the internet meant they read fewer newspapers, a trend which has come through in declining circulation figures for newspapers.

Total media revenues from UK consumers actually rose 5% to £50bn in 2005. The biggest increase, £2bn, came from the telecoms sector, while television revenue grew £500m, with subscription revenues outstripping advertising revenues by a 10% margin. Radio funding remained broadly flat year-on-year. The average young adult listens to 15 minutes less radio than older listeners.

Nearly a third - 31% - of UK calls came from mobile phones last year, up 3 percentage points from the year before. For the first time, the number of households with only mobile phones, 10%, matched the number with only landline phones. Mobile phone revenues rose 9.7% to £13.1bn, compared with a 7.5% drop for landline revenues to £10.1bn, pushed down by competition. For the first time in five years, average household spending on communications fell, from 4.63% in 4.60% in 2005, largely owing to falling fixed line prices.


  11/08/2006. The Guardian.